As an Account Manager for RY (now called Matchbook Marketing), I led a team of copy editors, strategists, and designers to expand recognition of and interest in a Columbia e-gift card platform created to fuel local business. One question we had to tackle: how do we market an app that isn't out yet, and doesn't yet have a launch timeline? Our answer lied in telling the story of Mitto's spirit through the lens of Columbia's one-of-a-kind local businesses. 

 

My team helped build Mitto's marketing strategy and carried out social media goals to provide a solid brand foundation for the app moving forward. Although the creators weren't able to profitably launch the app, my team created a platform that supported their goals to support local business and highlight local stories.

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Below my 'What I did' description, you'll find a few pieces of my team's work for Mitto.